Viacom’s MTV Networks has signed a deal with wireless carrier Sprint to bring the broadcast entity’s brands and programming direct to Sprint PCS customers on their multimedia phones. Beginning in October, Sprint expects to offer access to exclusive programming and other short content from such outlets as Nickelodeon, Comedy Central, VH1, CMT and The N.
The Emmy Award-winning Sprint PCS Vision Multimedia Services offers a variety of live and on-demand video and audio channels delivered directly to customers’ wireless handsets, which feature a built-in media player. Users can subscribing to individual channels or selecting one of two channels featuring a variety of content.
“More than three years ago, Sprint was the first to bring the third screen to life and launch broadcast television on a mobile phone," says Jeff Hallock, VP of wireless product strategy and marketing for Sprint. "With MTV Networks’ top brands becoming a part of our multimedia offerings, our customers can now have the choice and flexibility to view the content they’ve come to enjoy at home anytime and anywhere on our nationwide network.”
“The relationship each MTV Networks channel has with its audience is very unique, so we’re highly focused on making sure our mobile content is equally unique–and available to all of our audiences wherever they are across multiple platforms,” adds Jason Hirschhorn, senior VP of digital music and media for MTV Networks.
In addition to the premium subscription channels, Sprint plans to offer its PCS customers downloads of other mobile content from each network, including music tones, exclusive music content, news updates, daily jokes and screen savers.
MTV Networks owns and operates more than 100 channels worldwide, offering such television programming services as MTV, MTV2, VH1, mtvU, Nickelodeon, Nick at Nite, Comedy Central, TV Land, Spike TV, CMT Noggin, Logo, MTVN International and The Suite from MTV Networks, a package of 13 digital services.