Skateboarding icon Rob Dyrdek will star in a series of animated shorts and viral videos based on his semi-autobiographical brand Wild Grinders as part of an overall licensing deal with The MoonScoop Group.
The animation is now in pre-production and will be distributed across multiple platforms and include a interactive web site as part of the build-up to their debut.
Wild Grinders is a brand based on Dyrdek’s experiences growing up in skateboard culture. The brand has been made into a line of action figures that debuted this year at Wal-Mart and has become highly collectible among fans. The figures and brand also have appeared on Dyrdek’s reality series, MTV’s Rob & Big and Fantasy Factory.
‘MoonScoop was the perfect choice to help me expand the Wild Grinders brand,’ said Dyrdek. ‘They have incredible expertise in character and animated property development and I was impressed with their understanding of the world of new media. They have a clear focus on how we can grow Wild Grinders on all platforms and achieve the goals I set out to reach when I developed the brand.’