Studio 100 International has signed a new two year agreement with Asian licensing company Empire for its re-invigorated Maya the Bee property. The partnership covers all South East Asian territories, including The Philippines, Malaysia, Singapore, Indonesia, Thailand, Thailand, Vietnam and Taiwan. The CG animated kids’ show airs in the region on Disney Channel and has driven demand for a Maya product range.
Empire will work with Studio 100 to produce a range of licensed products across a slew of categories, including: toys & games, arts & crafts materials, publishing, apparel, dress-up, home goods & furnishings, linen, stationery and novelty items. Plus items related to back to school, health & beauty, party goods, gifts & accessories, fashion, sporting goods, food & confectionery, and promotional products.