Mattel, FUNimation in Spider Riders Web

Mattel has been awarded the master toy license for Cookie Jar Ent.’s new animated action series, Spider Riders, and FUNimation Ent. will manufacture and distribute home video releases of the show, which will join the Kids’ WB’s! Saturday morning lineup on June 17 at 10:30 a.m. (ET/PT). Co-produced by Japanese advertising agency Yomiko and Japanese animation studio Bee Train Spider Riders is a property of Cookie Jar’s new action-adventure brand, Coliseum.

Directed by Koichi Mashimo (.hack//SIGN, Gatchaman Fighter) Spider Riders is based on Cookie Jar’s book Spider Riders ‘ Shards of the Oracle, written by Emmy award-winners Tedd Anasti and Patsy Cameron-Anasti, and published by Newmarket Press. The anime-inspired show takes place in the world of Arachna, where a young boy named Hunter Steele discovers the Inner World populated by people who ride 10-foot tall battle spiders to defend their land from the evil Invectids. Hunter soon learns that the only way out is to overcome his fear of spiders and train as a Spider Rider, with the ultimate goal of becoming the Arachna-Master. The show premiered earlier this year on TELETOON in Canada and TV Tokyo in Japan.

As master toy licensee, Mattel will manufacture and market a full line of Spider Riders products, including action figures and accessories, role-play items, vehicles, activity sets and more. In addition to DVD releases, FUNimation will distribute episodes for personal media players, bringing the property to kids everywhere as the series continues to expand its broadcast reach.