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Marvel Toys with Code Lyoko
International animation company MoonScoop and brand management company FUNimation Ent. have named Marvel Toys (formerly Toy Biz) the worldwide master toy licensee for the popular animated series, Code Lyoko. Under the agreement, Marvel Toys will develop a wide range of products inspired by the adventures of Yumi, Ulrich, Odd and Jeremy, ordinary students who become action heroes in a virtual digital world.
Marvel Toys’ Code Lyoko line-up will include action figures and accessories, vehicles, construction figures and sets, bendable figures, novelty bump ‘n go’s, plush and role-playing toys/dress up sets.
Co-produced by MoonScoop (under the Antefilms label), France 3 and Canal J., Code Lyoko has been a ratings success with kids 6-11 on Cartoon Network’s action/adventure Miguzi block. The show has also proven popular with international audiences, becoming one of the top animated offerings on France 3 since its launch in September of 2003. A second season of 26 half-hour episodes is scheduled to launch this fall, and MoonScoop is producing an hour-long special for 2006.
Last year, MoonScoop and Marvel entered an agreement to produce a new, updated animated series based on the popular Marvel comic-book franchise, Fantastic Four.
In other MoonScoop licensing news, the company has granted a number of new licenses in France for its animated property Pet Alien (known in French-speaking territories as Alien Bazar). The series, co-produced by MoonScoop and Mike Young Prods., airs on Cartoon Network in the U.S. and successfully launched on TF1 in France earlier in the year.
French toy company Lansay will produce plush toys based on Pet Alien characters, while B.E.S.T. handles footware, Belltex covers bed linen and bath towels, and Smoby picks up the license for balls and balloons. In addition, MoonScoop has signed a DVD and video deal with Warner Home Video for a full-scale retail release planned for later this year.