In an effort to expand its presence in the U.S. and strengthen its position in the world marketplace, computer animation house Mainframe Ent. Inc. has established a global sales division with Joy Tashjian assuming the newly created position of vp, worldwide sales and marketing.
Working out of the recently established Mainframe USA, Tashjian will oversee international distribution and supervise domestic sales for Mainframe’s properties including Tony Hawk’s Feasters, Dot’s Bots, Betty Boop, Wubbies and Scary Godmother.
Tashjian also continues to oversee licensing and merchandising activities related to the company’s own product, while presiding over her own licensing and merchandising company, Joy Tashjian Marketing Group.
Alisha Serold has been promoted to vp, domestic sales and creative development. She will oversee program development and distribution of all of Mainframe’s television properties for North America.