Looney Tunes Goes International With Burger King

Warner Bros. consumer products and Burger King Corp. have joined forces for an international toy promotion. Each of the restaurant’s Kids’ Meals will come with one of six collectibles featuring the classic Looney Tunes characters Bugs Bunny, Tweety, Taz, Daffy Duck, Wile E. Coyote and Road Runner.

The action toys will include a wind-up Daffy walker, a pull-back-and-release Road Runner on wheels, a flip and roll Taz and a bobble-head Tweety. They are available at participating restaurants in select countries throughout Europe, the Middle East and Latin America.

Warner Bros., obviously hoping to build an overseas audience for its upcoming feature, Looney Tunes: Back in Action, believes the promotion will extend the reach of the characters. The promotion will run through the month of March and is being supported by television advertising.