Bugs Bunny, Daffy Duck, Tweety, Sylvester, Tasmanian Devil, Road Runner and Wile E. Coyote will be among the Looney Tunes stable of characters to endorse a new line of salted snacks from Poore Brothers Inc. and Warner Bros. Consumer Products.
Poore Brothers plans to launch the new brand nationwide in the summer of 2003 under a multi-year agreement that grants the company exclusive salted snack category brand licensing and promotional rights for Looney Tunes characters. As part of the agreement, Poore Brothers has also been granted exclusive salted snack category brand licensing and promotional rights for the Looney Tunes: Back in Action live-action/animated feature film, which is scheduled for release by Warner Bros. Pictures in Nov. 2003.
With facilities in Arizona and Indiana, Poore Brothers manufactures and markets salted snack foods under a variety of owned or licensed brand names, including T.G.I. Friday’s, Tato Skins, Poore Brothers, Bob’s Texas Style and Boulder Potato Company.