Following the lead of Mattel’s Barbie and MGA’s Bratz, The Bead Shop’s tween girls’ lifestyle brand, Fashion Angels, is headed to the screen. The Bead Shop has teamed with TripleTake Media and Surprise Bag Inc. to co-develop and produce live-action and animated projects for television, film, DVD, digital mobile content and publishing. The co-venture will also represent the property for global licensing and merchandising.
The Fashion Angels are Bebe, Debo, Izzy and Lulu, four girlfriends who love creating fashion and having fun. The product line revolves around fashion design kits that contain a doll, glitter, ribbons, sequins, glue and puffy stickers girls use to design their own wardrobes. Other consumer products include plush dolls, doll playsets, doll wigs, sketchbooks and make-it-yourself jewelry and shoes.
Creative development on the various media projects will be spearheaded by Surprise Bag, under the supervision of CEO Frank Saperstein, an award-winning producer whose credits include Bob & Margaret, Ren & Stimpy and Pee Wee’s Playhouse. Meanwhile, TripleTake Media, a media development and brand-building company, will head up worldwide licensing and merchandising efforts under business development exec David Wollos, business affairs exec Al Lowenheim and creative exec David Hamby.