Lincoln Butterfield Animation has signed an exclusive licensing deal with Dimensional Branding Group, which will represent the studio’s N.I.T.: Neighborhood Investigation Team animated TV series in various consumer product markets.
DBG specializes in creating brand extension programs for iconic games, toys and characters. Its clients include PlayStation, Jenga, Skee-Ball, MoMA Modern Kids and Kindermusik.
‘As we have developed our animated television concepts, we’ve also evaluated each property to determine how to best launch it into the marketplace,’ said Joseph Walker, Lincoln Butterfield co-founder. ‘It is gratifying that DBG has recognized the potential strength of N.I.T. across an array of product categories, and we look forward to working with them to make that a reality.’
N.I.T.: Neighborhood Investigation Team is one of several animated titles the studio is taking to MIPCOM next month. It’s other properties include RIP M.D. and TAN as well as mature titles Venture Probe and When in Rome. Lincoln Butterfield retains rights to TV, film, Internet and motion comics, and has a first right of refusal on graphic novels, comics and other books based on the properties.