Licensing Expo Spotlights Coming Toon Attractions

Licensing-Expo-2012-150

We had the chance to visit the colorful Licensing Expo in Las Vegas this week, where thousands of our favorite animated and vfx-driven brands were basking in the limelight (June 12-14). As always, fans were able to take a look at what many of the big studios and smaller indies have in the works as well as rub elbows with celebrities. On the first day of the show, we caught glimpses of supermodel/celebrity designer Kathy Ireland (who was delivering the event’s keynote) as well as boy band One Direction (who paid a visit to the Hasbro booth to plug their new toy/game line, in the morning) and Larry the Cable Guy (supporting the Git-R-Done foundation).

There were plenty of spectacular displays at the Disney, Warner Bros., Marvel, DreamWorks, Fox, Sony, Cartoon Network, Nickelodeon and Hasbro booths, but it was also great to see the quiet charms of the characters on display at the smaller orgs like The Jim Henson Company, Sesame Street, and Atlantyca. And a special tip of the hat to the folks at Seaworld who had live penguins entertaining the masses at their booth, a tribute to the glories of the natural world amidst the big, noisy artificiality of Mandalay Bay and Vegas. Here are some of the other sights of the first day!

Licensing Expo 2012

Nobody provides better photo opps than Darth Vader and his friends from the
Star Wars galaxy.

Licensing Expo 2012

Scholastic showcased its popular pooch Clifford the Big Red Dog, which is celebrating
a landmark anniversary and is getting the big-screen treatment via Universal and
Illumination Entertainment.

Licensing Expo 2012

The Henson Company was promoting the recently announced feature based on the popular Frog and Toad books, as well as its current Pajanimals series.

Licensing Expo 2012

Henson is also handling the popular (and kind of odd) Psyclops brand at the Expo.

Licensing Expo 2012

Fraggle Rock continues to attract legions of fans for Henson. The long-anticipated
movie version recently got two new writers—Jim Byrkit and Alex Manugian (Rango).

Licensing Expo 2012

Ravio rocked the house with its mad collection of Angry Birds toys and collectibles.

Licensing Expo 2012

European preschool sensation Miffy hoped to find some new friends on the show floor.

Licensing Expo 2012

DreamWorks offered a sneak peek at its 2013 prehistoric feature The Croods.

Licensing Expo 2012

Adventure Time and Regular Show ruled the Cartoon Network booth in grand style.

Licensing Expo 2012

Beverly Hills-based The Toon Studio offers warped, zombie versions of
Peter Pan, Tinker Bell and Pinocchio!

Licensing Expo 2012

This friendly penguin was one of the many attractions at the Seaworld booth. The poor thing will probably have nightmares about his day in Vegas for the rest of his life.

Licensing Expo 2012

Mais, Oui. Sony's The Smurfs are already planning their European adventure, which
will hit movie screens around the world in the summer of 2013.

Licensing Expo 2012

Sony was also promoting the sequel to Cloudy with a Chance of Meatballs, titled
Revenge of the Leftovers, which will open on Dec. 20, 2013.

Licensing Expo 2012

Papa Smurf and Smurfette can never get enough of the spotlight.

Licensing Expo 2012

Hasbro is riding high with the runaway success of My Little Pony:
Friendship Is Magic on The Hub.

Licensing Expo 2012

We have a feeling that these "This is Vinyl Scratch" t-shirts will drive Bronies
crazy this year.

Licensing Expo 2012

Scrat was eyeing the always-unavailable object of his desire in the fantastic Ice Age display at the Fox booth.