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Leomil Europe Steps into Disney Princess Deal
Leomil Europe, one of Europe’s largest distributors of licensed character footwear, is producing a line of Disney Princess shoes for pre-teen girls. Leomil sees the Disney Princess licence as an important addition to a lineup that already includes such animated properties as Bob the Builder, Bratz, YuGiOh! and Teenage Mutant Ninja Turtles.
The Disney Princess brand was launched with the introduction of 12-inch dolls reembling beloved screen heroines Snow White, Sleeping Beauty, The Little Mermaid’s Ariel and Aladdin‘s Yasmina.
Leomil marketing manager Wieke Quak has ambitious plans for an international launch of the shoe line, commenting, "Disney is unparalleled when it comes to creating universally loved characters and nurturing their timeless appeal. And we at Leomil are uniquely equipped to partner with Disney in further expanding the Princesses. We have a great track record in picking and developing shoewear licenses, and are also known for our dedication to product quality, just like Disney is.”