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LEGO Builds Deal for Ben 10 Toys
Cartoon Network Enterprises and The LEGO Group have struck their first ever product-development deal in bringing a line of construction toys based on the popular animated series Ben 10: Alien Force.
The toy line will feature never-before-seen LEGO elements and what the company calls ‘a new twist’ on classic LEGO.
‘Over the past four years, Ben 10 has established itself as a global brand that continues to expand and thrive in different categories and markets,’ said Christina Miller, vice president, Cartoon Network Enterprises.’ Expanding this relationship with LEGO, the leading construction toy brand, is an exciting opportunity for Ben 10 that will continue to build towards years of future success at retail.’
The LEGO Ben 10: Alien Force line is scheduled to launch in the construction toy aisles in the U.S. in spring 2010, and will roll out in additional territories thereafter.