Chinese wireless services provider KongZhong Corp. has entered into a three-year licensing agreement with Hong Meng Cartoon Broadcasting Ltd (a.k.a. Greatdreams), a producer of animated children’s programs in China. Under the terms of the deal, KongZhong will have the exclusive right to use content from Greatdreams’ programs in a variety of wireless value-added service platforms, including SMS, IVR, MMS, Java, and WAP.
KongZhong provides services that users can access directly from their mobile phones by choosing an icon embedded in select models of handsets or from a mobile operator’s portal or website. The partnership with Greatdreams will see its first set of services launched to coincide with a special two-hour, televised Chinese New Year’s celebration program that Greatdreams produced.
Services include interactive voice response hotlines on the networks of China Netcom and China Telecom, as well as SMS services through China Mobile, China Netcom, China Telecom, and China Unicom.