Alliance Atlantis Communications Inc. announced today from the New York Licensing Show that it has signed a worldwide video game agreement with Konami Digital Entertainment Inc. for its new children’s animated property, Dragon Booster. Konami will develop, manufacture and distribute the game based on the series, which is scheduled to debut in the U.S. on Jetix (ABC Family and Toon Disney’s branded block) on Saturday, October 23, and on CBC in Canada on Tuesday, October 26, before rolling out around the world in early 2005.
Konami Digital Entertainment, Inc. has earned widespread industry accolades for previous anime-licensed titles including Shaman King, and will work closely with the Dragon Booster animators and creative team to produce a unique videogame experience.
Dragon Booster (39×30) is a mythic good-versus-evil struggle in a world where humans and dragons co-exist. Artha Penn is an ordinary teenager who is plunged into an incredible adventure when he is chosen to ride Beaucephalis, a dragon of legend. When teamed with Beau, Artha is transformed into a mythical hero known as the Dragon Booster, a hero charged with the task of saving the world from an impending war and uniting humans and dragons for once and for all. The property was conceived by The Story Hat, a new intellectual property creation and management company formed by Kevin Mowrer and Rob Travalino.
The series has been pre-sold to ABC Family in the U.S., CBC in Canada, Sky One (Pay TV) and Five (Free TV) in the U.K. and ABC TV in Australia. Alliance Atlantis, which announced a worldwide master toy licensing agreement with Jakks Pacific Inc. at the Licensing Show in 2003, is in the process of finalizing agreements for other key merchandising categories including trading cards and publishing.