Kaboom! Gets Branded Space in Canadian Targets


Phase 4 Films’ kids and family label kaboom! Entertainment has signed a far-reaching agreement securing dedicated, branded retail space in all of Canada’s 125 Target branches for its Treehouse Presents (jointly created with Corus) home entertainment products. The four-foot spaces will launch November 5 and run for a year with kaboom! Providing custom “Movie Night” packaging for Target.

The first line of “Movie Night” items will feature familiar pre-k fare Octonauts, My Big Big Friend, Franklin & Friends, Toopy & Binoo, Chuggington and The Berenstain Bears. Kaboom will also create complementary downloadable activities, recipes and games for each release to enhance the Movie Night experience.