Jay Jay Gets new Play Pals

International Playthings Inc. is flying the friendly skies with Jay Jay The Jet Plane. The toy maker has just signed a licensing agreement with producer PorchLight Ent. and plans to produce playsets based on the animated preschool TV series.

Under the agreement, IPI will manufacture and distribute Jay Jay-branded ImagineticsT Playsets (folding magnetic play boards with vinyl character magnets) and six-in-one Block Puzzles (block puzzles that allow children to create six different Jay Jay scenes based on series characters and locations. The line is expected to be on retailer shelves by mid-2004.

IPI Sr. product manager Cyndee Dalton comments, “Like PorchLight, we believe in fostering education and important life lessons through entertaining and enlightening playtime platforms.” International Playthings can be found on the web at www.intplay.com.

Jay Jay The Jet Plane, created by Deborah and David Michel, follows the adventures of a perky and curious six-year-old jet plane named Jay Jay and his airplane friends who live and play at Tarrytown Airport. The 3-D animated series is produced by PorchLight Ent. and Modern Cartoons, in association with Knightscove Ent., and seen daily on PBS stations across the U.S. The property has more than 30 licensees in the U.S. alone for books, CD ROMs, toys, and other products.