Warner Bros. Consumer Products has awarded the Master Toy License for the over-the-top comedy/adventure series ¡Mucha Lucha! to JAKKS Pacific. The multi-brand designer and marketer of toys, leisure products, crafts and writing instruments will develop a wide range of ¡Mucha Lucha! products. JAKKS expects to present the first offerings at the Fall Mass Market Expo in New York this month, and plans to begin shipping the line for spring 2004.
Celebrating Latin culture and exploring the Mexican phenomenon of "Lucha Libre," ¡Mucha Lucha! delves deep into a world where no one ever removes his or her colorful mask and success depends on having a signature move. The series follows three mascaritas Rikochet, Buena Girl and The Fleawho study and live the "Code of Masked Wrestling," hoping someday to become great masked wrestlers.
Jakks product line will include The action figures, play sets, role play, plush and more. For further information, visit www.jakkspacific.com.