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JAKKS Pacific Jacks Into Disney Gaming

Licensing

JAKKS Pacific Jacks Into Disney Gaming

JAKKS Pacific Inc. has entered into a licensing agreement with Disney Interactive to develop and market “TV Games” products featuring the Disney brand and classic characters.

“TV Games” plugs into any standard television set and allow the user to play multiple video games, all contained on one system controller, without the need of a game console or software. JAKKS’ Toymax division, which first introduced “TV Games” in 2001, will roll out games featuring Winnie the Pooh and Friends, Disney Princesses and other Mouse House properties in the fall of 2003.

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