HIT Entertainment has picked JAKKS Pacific to be the master toy licensee in North America for the Aardman Animations series Timmy Time and Shaun the Sheep.
The deal covers the United States and Canada and allows JAKKS Pacific to make and market everything from electronic learning toys, figurines and playsets to stationery activity sets and musical instruments.
Items for both preschooler series are expected to launch in 2010.
‘JAKKS Pacific, like Aardman Animations, has built a reputation on innovation and originality,’ said Gary Krakower, senior VP, U.S. Licensing & Live Events, HIT Entertainment. ‘We’re sure preschoolers will embrace Timmy, as older kids around the world will embrace Shaun, and we are excited to work with JAKKS on product development for these two unique properties.’