Humanity to Put SpongeBob on Eco-Friendly T-shirts

SpongeBob is celebrating his 10th anniversary by lending his well-known image to a line of environmentally themed T-shirts and an ongoing water conservation campaign.

The T-shirts are the result of a deal between Nickelodeon/Viacom Consumer Products and Humanity, a cause-driven clothing line. The T-shirts will be available in five designs and will be made from 100 percent organic cotton and encrusted with crystals, featuring various marine life posing with SpongeBob as he urges folks to ‘Save the Big Blue.’ The inside of the shirt tells the story of Nickelodeon’s Big Green Help campaign.

Retailing at $98, the first shirt is set to debut this week at Sundance and hit store shelves later this year.