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Holiday Classics Get New Products
Classic Media is launching new consumer products lines for its popular holiday brands, including Santa Claus is Comin’ to Town, Halloween favorite Casper the Friendly Ghost, and Peter Cottontail.
According to information released by Classic Media, plans for the new line of products includes:
1. Leading apparel company, M. Hidary, will debut new light-up and non light-up children’s apparel based on Classic Media’s seasonal portfolio. Merchandise will roll-out for Halloween 2009 at mass-market.
2. Popcorn in seasonally-branded collectible tins will debut from packaged food and gift company Signature Brands for Holiday 2009 at mass, specialty, drug, and grocery stores.
3. A new line of ornaments and decor from leading holiday supplier Kurt Adler based on Santa Claus is Comin’ to Town will debut in 2009, including resin, blow-mold and glass decorations, stockings, table-top products, and picture frames at mass-market and regional department stores.
4. The Little Drummer Boy joins the Christmas line-up with nativity sets and figurines from innovative collectibles company Round 2, launching at specialty toy stores in 2009.
‘Classic Media has the perfect gift for the holidays. We are a one-stop-shop for turn-key seasonal solutions for licensing, promotional and retail partners,’ said Karyn Schneider, VP licensing, Classic Media. ‘Our brands are powerful holiday icons and these expanded partnerships are a testament to their lasting appeal.’