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HIT Taps Universal for Home Entertainment Distribution

Licensing

HIT Taps Universal for Home Entertainment Distribution

HIT is going with Universal for distribution of its library in home entertainment, streaming video and video on demand for the United States and Canada.

The multi-year partnership between the Mattel-owned HIT Entertainment, whose library includes such hit preschooler series as Thomas & Friends and Angelina Ballerina, allows Universal to market and distribute packaged media and multi-platform digital content for hundreds of titles within HIT’s preschool portfolio.

The deal takes effect Oct. 1 and covers Blu-ray, DVD, electronic sell-through, SVOD and VOD platforms.

Thomas & Friends

Thomas & Friends

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