A Squared Entertainment LLC, a new Los Angeles-based children’s media company formed by DIC founder Andy Heyward and Amy Moynihan, has partnered with AOL to launch a slate of new entertainment properties for kids. Warren Buffett, Gisele Bundchen, Martha Stewart and the late Carl Sagan are some of the personalties featured in these animated shows which aim to teach kids about finance, the environment, creativity and science.
A Squared and AOL will produce a season’s worth of 3-5 minute webisodes involving each celebrity. AOL is also working with MGX Lab to create a unique interactive world for each property. The titles The Secret Millionaire’s Club (Buffet) and Gigi & The Green Team (Bundchen) will premiere on AOL this fall, while Little Martha (Stewart) and Kosmos (Sagan and co-author Ann Druyan) will have a spring 2010 debut date.
“A Squared was created to introduce great entertainment for kids that also serves to teach them about the world around them in fun ways,” says Heyward. “We are privileged to have some of the premier icons of our time to inspire modern content for children. Each an expert in their respective fields, these celebrities have committed to bringing content with a purpose to kids. Together with AOL, we are reinventing the way multi-media brands are launched to connect with kids throughout their multi-tasking daily lives.”
Heyward has over 30 years of experience in the children’s entertainment field. His numerous DIC credits include Strawberry Shortcake, Inspector Gadget, Hello Kitty, Madeline, Sabrina the Teenage Witch and The Care Bears. Moynihan is a 20-year brand marketing veteran who has been responsible for developing and launching new products for McDonald’s, Disney Cruise Line, Hasbro and The Los Angeles Times.
To learn more about this new venture, visit www.a2entertain.com