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‘Hey Duggee’ Makes New L&M Friends

Licensing

‘Hey Duggee’ Makes New L&M Friends

BBC Worldwide Australia & New Zealand announce a trio of new licensing partners for its successful preschool animation brand Hey Duggee down under. The deals will bring branded confectionery, homewares and live performances to the country, where Hey Duggee airs daily on CBeebies and ABC Kids.

Children’s homeware supplier MacDonald Imports will launch Hey Duggee kids’ dinnerware and infant feeding range, including plates, bowls and tumblers, later this year. Kinnerton Confectionery will have a line of seasonal goodies ready to launch in time for Christmas 2017. And live event producer The Entertainment Store will provide non-ticketed character appearances at retail and special events.

Jasnor continues to distribute Hey Duggee soft toys, character figurines and playsets in Australia, with books published through Penguin Random House in the region.

Hey Duggee centers on a big, lovable dog named Duggee who runs the Squirrel Club: a group of animal youngsters who take part in all kinds of activities and adventures to earn merit badges and have fun. The first season has sold to over 80 territories worldwide, with a second season recently commissioned from award-winning animation house Studio AKA.

Hey Duggee

Hey Duggee

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