Hasbro Gadget Nabs Cartoon Net, Nick Content

Cable broadcasters Cartoon Network and Nickelodeon have signed deals to provide content for the portable VUGO Multimedia System from Hasbro Inc.’s Tiger Electronics. The new device is the latest entry in the toy maker’s line of consumer electronics designed specifically for the tween market. Arriving at retail this month, it will come packaged with a free download of Cartoon Network’s Fosters Home for Imaginary Friends.

"Portable digital media players are all the rage right now and, by partnering with Tiger Electronics, Cartoon Network can offer its most popular shows to kids in a format that is perfect for them," says John Friend, senior VP of Cartoon Network Enterprises.

Stephen Youngwood, senior VP of entertainment products for Nickelodeon & Viacom Consumer Products, adds, "In addition to reaching Nick fans on-air, on-line and through new technologies including mobile telephone content, VUGO offers us a new path to serve tweens, wherever they may go."

VUGO owners will be able to download episodes of such Cartoon Network favorites as Dexter’s Laboratory, Courage the Cowardly Dog, Codename: Kids Next Door, The Grim Adventures of Billy & Mandy and Ed, Edd n Eddy. Available Nick properties will include SpongeBob SquarePants , Jimmy Neutron, Danny Phantom, Rugrats, Rocket Power, My Life as a Teenage Robot and Unfabulou.

In addition to playing hit cartoons and other videos, the VUGO Multimedia System holds music and photos, making it a sort of kid-friendly version of Apple’s video iPod. Up to sixty minutes of video, six hours of music or more than 1,200 digital photos can be sotred in the system’s 128 MB internal memory. It also accepts standard SD memory cards for additional storage of media, which plays over a built in, three-inch color screen and self-contained speakers.

TV shows and premium programming will be available for purchase at www.VUGO.com, the official VUGO online media shop. Kids can also upload their own content to the player from their computers via a USB cable, or from their televisions using an AV link. The VUGO Multimedia System will carries an approximate retail price of $119.99.