Hasbro Celebrates Transformers 20th

Thousands of Transformers fans from all over the world will converge on the Chicago area this weekend to celebrate the 20th anniversary of the Transformers toy line and animated property. The Official Transformers Collectors’ Convention kicks off Saturday, July 31, and continues Sunday, Aug. 1 at the Donald E. Stephens Convention Center in Rosemont, Ill.

The convention is co-sponsored by toy maker Hasbro Inc. and organized by 3H Prods. Inc., operators of the official Transformers Collectors’ Club. Planned activities include screenings of every episode from the Transformers: Generation 1 animated series and Transformers: The Movie, as well as panels with special celebrity guests including voice actors from every Transformers animated series aired in the U.S. Hasbro will also present its latest Transformers products, and attendees will be able to get their hands on convention-exclusive toys including the heroic Sentinel Maximus and the evil Megazarak characters.

Introduced in 1984, Transformers has proven an evergreen property for Hasbro and its other licensees. The animated series Transformers: Energon airs on the Cartoon Network, and Dreamwave publishes a comic book series that sold more than two million copies last year. In addition, Atari recently released a new Transformers video game for PlayStation 2 and DreamWorks Pictures and Paramount Pictures announced they are working on a live-action motion picture slated for the summer 2006 with Steven Spielberg exec producing.

The convention is open to the public on Saturday, July 31, from 9 a.m. to 6 p.m., and on Sunday, August 1, from 9 a.m. to 5 p.m. Walk-in passes are available for $20 per day or $30 for both days. For more information about the convention or the Official Transformers Collectors’ Club, visit www.otfcc.com.