Europeans can now enjoy the gruesome antics of cuddly forest creatures on their cell phones and other mobile devices. Mondo Media has closed a series of wireless licensing deals for its animated Happy Tree Friends property, which has become a cult hit around the world.
Brokered by Mondo’s western European agent, Celebrities Entertainment, the new wireless agreements allow users to download Happy Tree Friends Java games, episodes, image-based content and true tones/sound tones.
Having caused a stir on the festival circuit as a series of animated shorts, Happy Tree Friends now airs on MTV International in Europe, and is also selling well on DVD in the region. In the U.S., cable outlet MTV2 recently aired the holiday special,Happy Tree Friends Winter Break. The property has even spawned a line of licensed products sold at major music retailers around the world.
Mondo Media’s Germany-based licensing partner, Cyoshi Crucial, distributes Happy Tree Friends content to both operators including Hutchison 3G, Vodafone, E-plus and Sunrise, and international portals such as Jamba/Jamster and itouch et al., covering Western Europe, Eastern Europe and Israel.
Scandinavian company Daydream Software AB has created the first java- based wireless Happy Tree Friends game and has initiated distribution through mobile operators and portals in Europe.
New York-based EEMC Wireless will develop and distribute Happy Tree Friends content in Russia, Poland, the Czech Republic, Hungary and the former Yugoslavia and CIS.
Buongiorno Vitaminic Spa provides Happy Tree Friends wallpaper, sound files and streaming video in Italy, Spain, France and the United Kingdom.
Mondo Media is also closing a deal with Aspiro to introduce the property as a WAP (wireless application protocol)-based multi-player game for European territories. The game will allow players to develop colorful identities and interact with each other in a virtual environment.