Giochi Preziosi Lands Geronimo Stilton Toy License

Italian toymaker Giochi Preziosi has landed the European master toy license to the upcoming animated TV series Geronimo Stilton.

Deal was struck with Atlantyca Entertainment, the Milan-based licensor of the property, and France-based production and distribution company MoonScoop Group.

The series, set to debut in Italy in the fall and across Europe next year, is based on the internationally kids’ chapter book series by Elisabetta Dami. It is the first license for the series, which is in production on 26 episodes of 22 minutes each.