Genius Brands International has acquired the exclusive worldwide rights to the popular Latin American tween girls’ brand Pascualina.
Genius also has finalized a deal with TF1 Licenses to represent the licensing and merchandising rights for the brand in France.
“Pascualina is one of the most-popular fictional characters among Latin American girls,” said Amy Moynihan Heyward, president of Genius Brands. “Originally drawn to her beauty and style, we quickly became engaged by her positive spirit and fashionable flair. We’re excited to introduce Pascualina to tween girls around the world, recreating the popular ‘agenda’ and much more.”
Pascualina was created to help tween girls develop an honest and healthy approach to relationships, friendships, family and every day life events. Part diary, part graphic novel and part scrapbook, readers follow Pascualina’s worldly adventures, record their own innermost thoughts and are inspired by her fashion-forward flair.
Genius is planning to rollout a comprehensive consumer products program inspired by Pascualina’s world, including, publishing, self-expression, apparel, accessories, toys and crafts and much more.