In its efforts to build a U.S. licensing and merchandising brand for the internationally popular preschool animated series, The Secret World of Benjamin Bear, PorchLight Ent. has licensed home entertainment rights to Genius Products Inc. The deal follows on the heals of Porchlight’s acquisition of U.S. broadcast, video and merchandising rights from Canada’s Amberwood Ent., producer of Benjamin Bear.
Aimed at kids 3-5, The Secret World of Benjamin Bear presents an enchanted place where teddy bears lead lives full of amazing adventures. In each episode, Benjamin Bear guides rookie teddy bear Howie through exciting escapades in their quest to bring happiness and comfort to kids, while trying hard to remember such ‘teddy bear rules,’ as not letting humans see them move.
Under the new licensing deal, Genius maintains exclusive home video distribution rights in the U.S. for 9 half-hour episodes of the series, which has captivated young viewers throughout Canada, Europe, Asia and the Middle East. Commissioned by Family Channel Canada, the show has to date been licensed to more than 60 territories worldwide.
Jonathan Wiseman, director of sales and marketing for Amberwood, comments, ‘The deal with Genius is the first step in feeding the expanding interest in the series throughout the United States. Clearly, our strategic alliance with PorchLight will quickly bring The Secret World of Benjamin Bear to the U.S. audience as a series and a brand.’
Other brands currently handled on home video by Genius Products include Bazooka, Jay Jay The Jet Plane, National Lampoon, The Twilight Zone, Baby Genius, Tonka, My Little Pony, Curious George and Paddington Bear.