Genius Brands International’s colorful upcoming preschool series Rainbow Rangers (52 x 11 min.) building a bright licensing future with new key licensees recently signed on. These include Global Design Concepts (bags & luggage), Handcraft (underwear) and Taste Beauty (bath & beauty).
Previously announced partners include H.E.R. Accessories (accessories), Bentex (apparel) and Franco Manufacturing (bedding & home decor), complementing a comprehensive retail program spearheaded by master toy partner Fisher-Price. Rainbow Rangers is set to premiere on Nick Jr. in 2018.
“The industry’s response to Rainbow Rangers continues to bolster are expectations for this colorful, engaging and empowering series for young viewers,” said Genius Brand’s SVP of Worldwide Consumer Products Lloyd Mintz. “Each new partner and every branded product line we introduce in support of Rainbow Rangers fuels greater interest and ultimately, will bolster what is already anticipated to be a tremendously successful new preschool brand.”
More about Rainbow Rangers in our previous coverage.