Children’s animation content creator-distributor FUN Union has secured an exclusive master licensing agreement with Promotional Partners Worldwide which will help the company grow its reach across China as well as Hong Kong, Macau and Taiwan. PPW will identify licensees and accelerate the development of FUN Union’s top brands BabyRiki and KikoRiki in consumer products, book & publications, theme parks, live shows, apps and games in the region.
“We have been excited with the success of BabyRiki since we launched last July as well as the plan to expand the presence of KikoRiki in China,” says FUN Union CEO Christine Brendle. “Having PPW as a partner vouches for the popularity and potential of the brands. Our characters and content are already well-loved and we are confident that alongside PPW we will build a successful franchise. Our new content for China is tailored just for children and parents in the region, and with PPW we are thrilled to be able to extend our presence on-line and off-line.”
In addition to kids’ animation and content, FUN Union also provides a dedicated network of resources for parents tied to these brands, with a robust digital world, live shows and cutting-edge apps.
“PPW is always on the look-out for up-and-coming new brands,” says PPW CEO Ivan Chan. “The unique track record of the Riki brands, including BabyRiki and KikoRiki makes us confident about their potential in Greater China. At PPW we look for high quality content and entertainment, and we’re anticipating enormous success for the Riki franchise in the region and beyond.”