Fisher-Price is Mission Control for Lunar Jim

Fisher-Price has been granted the worldwide master toy license for Alliance Atlantis’ new stop-motion animated children’s property, Lunar Jim. The toymaker will develop a line of products including action figures, vehicles and roleplay items scheduled to first roll out in Canada in the fall of 2006.

Co-produced by The Halifax Film Company and Alliance Atlantis, Lunar Jim promotes problem-solving skills through the adventures of Jim and friends Rover the Robot Dog, Ripple the Super Space Mechanic, Eco the Farmer and T.E.D., the Technical Equipment Device. The pals all live in Moona Luna, a village on the moon, where they cooperate to tackle such tasks finding a missing moon melon and exploring the magical crystal caves.

The toon series is slated to debut in early 2006 on such broadcast networks as BBC and CBeebies in the U.K., ZDF and Kika in Germany, ABC in Australia, Discovery Communications in Pan Latin America and CBC, SRC and BBC Kids in Canada.