As the resurrected Fox series, Family Guy, gets set to make its triumphant return on May 1, Twentieth Century Fox Licensing has announced two new agreements with video game maker Take-Two Interactive Software and wireless content company Airborne Ent.
Take-Two will produce new Family Guy video games for multiple platforms under the 2K Games label. The first title is in development and is slated for release in 2006. The third person action/adventure game will feature playable characters such as baby Stewie, Brian the Dog and hapless Griffin family patriarch Peter.
Airborne Ent. will introduce new mobile phone content featuring the loveably dysfunctional Griffin family. Fans will be able to download an ever-expanding array of wallpapers, wireless games, applications and animated ringers starting this spring, in conjunction with the show’s official re-launch on May 1st.
In addition to giving the show another shot in primetime in the wake of phenomenal DVD sales, Fox has strengthened its commitment to the brand based on the success of merchandising efforts launched last year. Piggybacking on the initial product launch with licensing partners Gemmy, Kelly Toy, Mezco and Aquarius, the company is says it will launch what may be one of its largest product blitzes to date.
American Dad, an all-new animated series from Family Guy creator Seth McFarlane, debuts on Fox this Sunday, Feb. 6, following the Super Bowl. The show will then begin its regular run on Sunday, May 1, along with new episodes of Family Guy. American Dad takes a more unconventional look at family dynamics as over-zealous CIA agent Stan Smith tries to balance life at home with his cloak-and-dagger work.