DreamWorks Animation Pacts with McDonald’s

The ogre and the clown will be teaming up as part of a two-year worldwide marketing and promotional relationship just struck between DreamWorks Animation SKG and McDonald’s Corp. Jeffrey Katzenberg’s toon unit will first see its Shrek 3 characters pop up in Happy Meals in advance of the film’s 2007 release.

“It is a privilege for DreamWorks to be partnering with McDonald’s,” Katzenberg comments. "The broad appeal of our movies, coupled with the reach of the Golden Arches, will enable us to create further excitement and anticipation for our films, for millions and millions of people worldwide.” McDonalds operates more than 30,000 local restaurants in more than 100 countries.

DreamWorks will create original animation for McDonald’s commercials in addition to supporting the fast food leader’s balanced active lifestyles program. The non-exclusive deal will allow the restaurant chain to continue promoting Disney films, as it has done for years.