Cite Amerique, Scopas Medien and Image Plus have appointed New York-based integrated marketing agency, Big Tent Ent., as its marketing and licensing agent for the new preschool series Dragon. The show is based on the book series by Dave Pilkey, author of the worldwide best-selling Captain Underpants series. Through the agreement, Big Tent Ent. will manage the marketing, promotional and licensing initiatives for the children’s property in North and South America, Europe, and Australia/New Zealand.
Inspired by a character Pilkey drew on a birthday card for his girlfriend, the Dragon book series follows the adventures of a young dragon as he explores the world around him and learns simple life lessons. Written by Steven Westren, the series employs stop-motion animation to bring the property to viewers. The show has already been purchased by Treehouse TV in Canada, ZDF in Germany and the ABC in Australia.
Big Tent Entertainment plans to develop a wide-reaching licensing and marketing program for the property. On the licensing end, it will initially focus its efforts on establishing partnerships in such merchandise categories as toys, apparel, publishing and home décor.
Big Tent serves as the North American marketing agent for such popular children’s properties as The Koala Brothers, the hit preschool series now airing twice a day during Disney Channel’s Playhouse Disney block, and Miffy & Friends, one of the world’s largest brands for toddlers and infants.