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DQE Signs Burger King as ‘Jungle Book’ Promo Partner
DQ Entertainment has inked a deal with Burger King for a promotional partnership centering on the studio’s new 3D CG-animated The Jungle Book television series and upcoming feature film.
Starting in summer 2013, the deal will see Burger King restaurants in select countries launch an integrated marketing campaign highlighted by in-restaurant merchandising and promotional toys featuring The Jungle Book at more than 12,000 locations worldwide.
The promotion is based on The Jungle Book TV series and The Jungle Book feature film that is in production.
“This collaboration will further increase the fan base of this classic property and prove to be perfectly synergistic,” says Tapaas Chakravarti, chairman & CEO of DQE Group.
DQE is a leading global entertainment group listed on AIM in London and the BSE and NSE in India specializing in animation, gaming and VFX content production, licensing and distribution.