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Disney Leads Top Licensors List
Disney Consumer Products topped a showbiz and animation-heavy list of the top-ten licensors of 2008, according to License! Global magazine.
The company success ‘ $30 billion in sales ‘ came from brands such as Disney Fairies, Disney Princesses, Pixar’s Cars, Hannah Montana and High School Musical.
Warner Bros. Consumer Products scored $6 billion in sales thanks in part to the success of The Dark Knight to third place. Batman got plenty of help from other DC Comics properties such as Wonder Woman and classic animated fare including Scooby-Doo, Looney Tunes and the live-action Harry Potter films.
Marvel Entertainment landed in fourth place with $5.8 billion in sales, buoyed by the success of Iron Man, The Incredible Hulk, Marvel Super Hero Squad and X-Men. Nickelodeon & Viacom Consumer Products had $5.5 billion in sales, finishing the year in fifth place on the strength of animated properties Dora the Explorer and SpongeBob SquarePants.