DIC’s Trollz Spikes Licensee Interest

Independent children’s entertainment company DIC Ent. has inked deals with approximately 35 licensees in the U.S. and Canada for the 2005 launch of the company’s all-new tween entertainment and lifestyle property, Trollz. The U.K.’s CBBC and France’s TF1 have acquired rights to 26 half-hour episodes of DIC’s Trollz animated series, which will begin airing in 2005.

DIC has concluded deals for key product categories with leading U.S. licensees, including American Greetings (wall calendars, social expressions, party goods, juvenile Valentines), Baby Boom (cuddle pillows) Deco Pac (decorated cakes), Pan Oceanic Eyewear (sunglasses), Spin Master (READYBED inflatable slumber Bag, READYBED dream zone bean bag chair, slumber bags) and Vending Supply Inc. (vending stickers, tattoos).

In Canada, DIC has signed licensees such as Adorable Kids (sleepwear), Calego Int’l (bags), Fruit of the Loom (underwear) H.E.R. Accessories (hair accessories), The Home Game (clothing accessories and stationery), N.T.D. Apparel (sportswear and active wear), Pan Oceanic Eyewear (sunglasses), Rubie’s Costume Company (halloween costumes), Spin Master Toys (bedding, room décor) and Total Kids Wear (outerwear and swimwear).

In April 2004, DIC acquired the worldwide entertainment and licensing rights to the 50-year-old, spiky-haired Troll character from the Troll Co. and is actively re-launching the brand with the help of such high-profile partners as master toy licensee Hasbro, master publishing licensee Scholastic, Warner Home Video, master apparel licensee Mamiye Broz and worldwide wireless content provider One World Interactive.

DIC’s Trollz brand rollout will begin in the first quarter of 2005 with an elaborate global web community utilizing telephonic applications. The launch will continue with the television series, video releases, consumer products and interactive games, timed to hit shelves in conjunction with back-to-school in the U.S. The international rollout is scheduled for the fourth quarter of 2005.