Those iconic, colorful, spiky-haired troll dolls will soon make their way to TV and home video. DIC Ent. has acquired worldwide entertainment and licensing rights from the Troll Company (a.k.a. Dam Things) and plans to develop the property into an entertainment and lifestyle brand for tweens called Trollz.
DIC is developing a worldwide television, video, licensing and merchandising program for Trollz for launch in 2005. The interactive/web world created for the characters will go online in December 2004. In addition to Trollz, DIC will create a separate worldwide consumer products campaign for the classic doll characters, excluding Scandinavia which has been retained by Troll Company.
The Troll character, created nearly 50 years ago by Troll Company founder Thomas Dam, grew to become one of the best selling properties in history, reaching cult phenomenon status and generating approximately $4-5 billion in worldwide sales. The Troll Company recently announced the settlement of a copyright infringement lawsuit against Russ Berrie and Company Inc. (RUSS).
DIC recently revived the Strawberry Shortcake line of dolls with a new animated series. The company’s other toon properties include Stan Lee’s Super 7, Inspector Gadget, Knights of the Zodiac, Sabrina, Madeline Liberty’s Kids, Where on Earth is Carmen Sandiego?, Sonic The Hedgehog, Super Mario Bros and Super Duper Sumos.