DIC Sues Troll Company

DIC Ent. filed a lawsuit against Troll Co. in federal court in Los Angeles today, alleging fraud in connection with two Troll Co. brands that DIC licensed. The properties in question are the Good Luck Troll, a spiky-haired doll created in Denmark in the 1950s, and Trollz, a modernized version created by DIC in 2003 for an animated television series. DIC is asking for approximately $20 million to cover damages, plus attorney fees and punitive damages.

DIC claims that prior to entering into the licensing agreements the company had expressed concern over the sale of counterfeit Good Luck Trolls and other infringing products, since such knock-offs threatened to undermine the value of the both the classic and modern brands. According to DIC, Troll Co. repeatedly assured the children’s television producer and brand management company that it had been vigilant in stamping out counterfeit activities, though it was aware of widespread infringement on a global scale.

DIC’s other licensed properties include McDonald’s, Strawberry Shortcake, Madeline, Mommy & Me, and Eloise. The company;’s animation library of approximately 3,000 half-hours of programming also includes Inspector Gadget, Horseland, Sabrina, Liberty’s Kids, Sonic The Hedgehog and Care Bears. This year, DIC and American Greetings Properties partnered to launch a new educational and informational Saturday morning programming block dubbed KEWLopolis on CBS.