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DIC Consumer Products Expands Int’l Operations
As DIC gears up for the international launches of kid’s entertainment brands including Strawberry Shortcake, Madeline and Super Duper Sumos, DIC Consumer Products has significantly expanded its licensing programs across Europe, Latin America, Australia, Asia, South Africa and the Middle East.
DIC’s U.S. re-launch of Strawberry Shortcake this year has generated retail sales exceeding $200 million dollars. The company is hoping for similar success overseas as it prepares to ship and promote toys, apparel, home videos, publications and other merchandise based on the property and other titles in the DIC library. Sr. VP of worldwide consumer products Nancy Bassett will oversee operations.
"DIC has always approached its overall business with a global point of view and sensitivity towards local diversities, and we are thrilled with the company’s continued growth as we deliver quality kids’ entertainment brands to the international marketplace in the next year," Bassett comments. "We believe our international network of agents is unsurpassed, and with an organized task force in place, DIC anticipates enormous success with our multi-platform properties."
Ryan Gagerman, executive director of international licensing adds, "We anticipate our international merchandising business to triple next year. That is fast growth, but DIC is prepared."
DIC Consumer Products has signed a list of high-profile master toy licensees, including Bandai in Western Europe and Character Options in the U.K. Additionally, the company has lined up licensing agents in more than 40 territories worldwide. Spearheading the international property rollouts will be Super RTL (Germany, Austria, Switzerland), CPLG (U.K., France, Benelux, Spain, Portugal, Italy), Alpha Licensing (Malaysia, Indonesia, Singapore), Asiana Licensing (Korea), Belief (Japan), Empire Ent. (Philippines), Gaffney International Licensing (Australia, New Zealand), Exim (Argentina, Brazil, Chile, Colombia, Ecuador, El Savador, Mexico, Panama Peru), Licensing Dynamics International (Israel) and Nu Metro (South Africa). DIC is currently in negotiations with agents for China and Eastern Europe.