DIC Ent. has extended its reach into the European marketplace with the acquisition of privately-owned, pan-European licensing agency Copyright Promotions Licensing Group Ltd. (CPLG). DIC’s first international pick-up, CPLG has offices in the U.K., France, Germany, Italy, Spain, Portugal and The Netherlands, and will continue to operate from its London headquarters as a stand-alone agency under CEO Kirk Bloomgarden.
Bloomgarden has worked with closely with DIC CEO Andy Heyward as CPLG served as DIC’s European licensing agency, handling such brands as Strawberry Shortcake, Classic Trolls and now McDonald’s. With a client roster that also includes DreamWorks Animation, MGM, Marvel, Sony, Twentieth Century Fox, Viacom and The Football Association, CPLG has created European licensing programs for Shrek, The Simpsons, Spider-Man, Star Trek, The Pink Panther, Peanuts, Strawberry Shortcake, Dora the Explorer and Care Bears.
DIC is also expanding its broadcast presence in the U.S. with a new Saturday morning children’s programming block that will debut on CBS on Sept. 16. Dubbed Saturday Morning Secret Slumber Party, the three-hour strip will feature the new toon series Horseland and Kooky Kitchen, as well as established favorites Sabrina: The Animated Series, Trollz and Madeline.