Toronto and L.A.-based children’s entertainment producer and distributor DHX Media has signed a major new VOD deal with Midwest Tape-owned digital platform HOOPLA. This is the first time DHX has sold to HOOPLA and underscores the company’s aim of exploiting digital opportunities for its library of programming on emerging platforms.
The three-year deal will see HOOPLA airing over 1300 episodes of DHX Media content including popular animated shows such as Inspector Gadget, The Busy World of Richard Scarry, Caillou and Madeline.
HOOPLA was launched in 2012 and offers a full array of digital movies, television shows, music, and audiobooks. With a focus on public libraries, the content will be available throughout the US and Canada though VOD streaming.
Josh Scherba, DHX Media’s senior VP of distribution said, “We are firmly committed to seeking opportunities with new platforms, and this is a significant deal for us as HOOPLA has a key audience across North America.”