Dentsu Moves to Chub City for TV Series

Tokyo-based Dentsu Inc. has acquired all rights to the Chub City toys brand, and plans to develop the property into an animated TV series.

The series will be developed by the company’s Los Angeles-based subsidiary, DCI-LA, with Mitsuharu Inoue, whose credits include the hit Cartoon Network series Bakugan Battle Brawlers, serving as creative director.

An extensive licensing program also is planned for the property.