Crackin’ Wallace & Gromit Ride Opens in Blackpool

Pack up your cheese and crackers and start planning your trip to Blackpool, U.K.’s Pleasure Beach amusement park to check out a new Wallace & Gromit themed family ride set to open in 2013! Called “Thrill-O-Matic,” the ride will take fans on a journey through the worlds of popular W&G shorts A Grand Day Out, The Wrong Trousers, A Close Shave and A Matter of Loaf and Death. The 5 million GPB ride (about $7.8 million U.S.) will exit through a 175 square meter gift shop stocking exclusive Wallace & Gromit merchandise including a bespoke Thrill-O-Matic range, as well as existing Aardman products for fans of all ages.

Nick Park, creator of Wallace and Gromit, said: “We are really enjoying working with the Pleasure Beach team on this new ride and new format for Wallace and Gromit and can’t wait to get started on building all the props and set pieces.”

Wallace & Gromit “Thrill-O-Matic”

Wallace & Gromit “Thrill-O-Matic”

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