Coolabi has secured three licensing partners in the United Kingdom for its preschool animated series Poppy Cat.
Children’s publisher Alligator Books is on board to create a range of art and activity books; Trade Mark Collections, the leading supplier to U.K. retailers of licensed children’s umbrellas and bags, has signed up for these categories; and VMC Accessories will supply a new collection of Poppy Cat fashion accessories and dress up.
Along with the recent appointment of Golden Bear as master toy partner, these new partners represent the growing licensing program for Poppy Cat in the U.K., with many deals secured well in advance of the co-ordinated launch of Poppy Cat product ranges starting in fall 2012.
“Following a strong launch of Poppy Cat on Nick Jr. in May we are thrilled that these leading manufacturers have signed to join the growing number of Poppy Cat partners, and we look forward to announcing even more throughout the rest of 2011,” says Anna Hewitt, head of licensing at Coolabi.
Poppy Cat will air starting this fall on Sprout in the U.S. and TVO, SCN and Knowledge Network in Canada.
The Joester Loria Group is the exclusive licensing agent for Poppy Cat for North America and will launch an integrated licensing and merchandising program in key categories including toys, games and apparel. The campaign will target children 3 to 5 years of age with products designed to inspire adventure and fantasy play.