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CNE to Handle Total Drama Licensing
Cartoon Networks Enterprises has been named the exclusive North American licensing agent for the popular Total Drama franchise
CNE struck the deal with Cake Entertainment and Fresh TV, creators of the popular animated series Total Drama Island and its upcoming spinoff, Total Drama Action, The agreement calls for CNE to develop licensing and merchandising plans for multiple categories, including home video.
The deal expands on the relationship between Cartoon Network, which is the broadcaster for both series, and Cake.
Total Drama Island, created by Tom McGillis and Jennifer Pertsch to be the first competitive animated reality program, debuted in June 2008 and became an instant hit on television and online. Total Drama Action, which takes the original series’ contestants and puts them in a new competition, is currently in production and set to premiere later this year.