Following its successful debut on screens across EMEA in April, Cartoon Network’s rebooted The Powerpuff Girls is soaring into merchandising across the region with an initial line-up of over 30 partners lined up across multiple categories.
The local products will kick off with global toy partner Spin Master launching its range of plush, figures, playsets, dolls, role play and novelty items in spring 2017. A range of fashion, accessories, gifting, homewares, personal care, FMCG and back-to-school items will follow swiftly.
Onboard in the UK are Posh Paws (bags), Blues Clothing (apparel), Forbidden Planet (gifts and accessories), Branded Clothing International (apparel), William Lamb (footwear and kids’ bags), Smith & Brooks (kid and adult apparel), C&M Licensing (nightwear and underwear), The Janger Limited (clothing hangers and athletic wear), Drew Pearson International (headwear and accessories), Corsair Toiletries (personal care), Blueprint Collections (stationery), Roy Lowe and Sons (socks), Poplar Linens (homeware) and JFS Manchester (accessories).
In Italy, partners include Imap Export S.P.A. (apparel and accessories) and San Carlo Gruppo Alimentare (FMCG). For Spain: Karactermania (apparel, back-to- school and accessories), El Corte Ingles (accessories), Laboratorios Iberpos (personal care), Miss Hamptons (fashion accessories) and Dolci Preziosi (FMCG). Lethe Jakub Chmielniak also joins the line-up with apparel and accessories for CEE, and luxury fashion brand Bizuu recently debuted its AW16 collection in Poland with a high profile catwalk event.
For the Middle East, Cartoon Network has signed Party Center LLC (party- ware), Concept – Big Brands Group LLC (personal care), Trucare Fzc (fashion and homewares), SunCe Products Limited (back-to- school) and MEI Theatrical Limited (events). Finally, in a multi-territory deal, Bioworld will launch an assortment of apparel and accessories across EMEA and Pretty Ballerinas is on board for a global footwear collection.
Master Builders will also be pleased to hear that Cartoon Network has partnered with Warner Bros. Interactive Entertainment to bring the Powerpuff Girls into the LEGO Dimensions video game world in June 2017.